Retail in Russia is booming, but it's also undergoing seismic shifts. The COVID-19 pandemic has pushed customers online, leading retailers to invest in technology and logistics in response to unprecedented demand. How can industry leaders keep pace with changing consumer preferences, and what does the future of Russian retail look like? bne IntelliNews Moscow correspondent Theo Normanton talks to Sergei Goncharov, CEO of Russia's largest grocery retail chain Pyaterochka, about the company's digital transformation, the revamping of its physical stores, and the pandemic as a new "business as usual".
This podcast was organised in cooperation with EM, the biggest PR agency in Eastern Europe.