Russian online media major Rambler controlled by Alexander Mamut is considering holding an IPO, RBC business daily reported citing the head of the company Raphael Abramyan, who sees the company listed in two-three years.
In April Russia's largest bank Sberbank acquired 46.5% in Rambler Group and said it would invest in the media holding. Most recently the bank said that it will promote online cinema Okko in its branches, and will grant Rambler Group access to acquiring and ID systems of its client base.
Online media assets are in focus in Russia as prior to Sberbank/Rambler deal one of Russia's "big four" operators Mobile TeleSystems (MTS) said it was considering the acquisition of "the Russian Netflix," online cinema provider ivi. Yandex internet major reportedly will launch production of its own video content.
Rambler was formed in 2013 as tycoons Alexander Mamut and Vladimir Potanin joined their video assets. The holding includes online and traditional cinemas, anchor portal Rambler.ru, a number of popular internet publications and portals such as Lenta.ru, Gazeta.ru, Afisha, and others. In 2016 Mamut bought out Potanin’s stake for about $295mn.
Rambler's Okko is the second-largest online cinema on the Russian market after ivi. Sberbank will promote subscription to Okko on favourable terms, as well as include subscription to Rambler content in its pilot digital content package.