Iranian ride-hailing giant Snapp! achieved a record-breaking 5,896,797 daily trips across its transport services, including passenger rides and goods delivery, in February 2025, Snapp! announced in a Persian language press release on March 11. 

The tech company, which local and foreign investors back, has grown to become a major player in the sanctioned tech sector in Iran, situating itself where international companies like Uber and Yandex Taxi would ordinarily sit. For Iran, the absence of US and European companies in the market has enabled a raft of local versions to grow into multi-million dollar companies, with estimated turnover of $466.9mn in 2022, according to some local estimates.  

This milestone coincides with Snapp's tenth anniversary, marking significant growth in Iran's smart transportation sector against its main competitor Tapsi, other brands, including Russian-backed Maxim and Tehran Taxi Co., backed Carpino, which shut down in recent years due to the fierce competition from the bigger rivals. 

The tech scene in Iran has been consolidated by major players in recent years, with local tech giants including DigiKala, Irancell, Mobile Communications of Iran (MCI), all investing heavily in competing projects and technologies, including 5G technology. 

Snapp currently operates in 387 cities across the Islamic Republic. Like Uber, the company does not employ drivers directly but takes a percentage cut of their fare; it also initiates so-called surge pricing during busy times.

According to Snapp's annual report for Persian calendar year corresponding to 2023-24, the application had more than 72,364,000 active user accounts, and the application was opened over 5.35 bn times during the current Persian calendar, averaging more than 14,669,000 daily openings.

Iran, with a population of around 81mn, is a tech market with massive potential, but foreign investments there are hindered because investors from abroad entering the country have to live with the prospect of US sanctions aimed at Tehran being extended to them in the form of secondary sanctions.
According to the press release, Snapp experienced a 16% growth in user numbers, adding over 9,969,000 new users in 2023-2024. SnappCar remained the most visited service, with over 3.25bn views.

The application has expanded in recent years and now also includes Snapp Doctor, Snapp Pay (BNPL), Snapp Shop and Snapp Market services and is a far cry from its early days in 2019 where it announced it had 2mn rides and offered only taxi services.

The report also claimed that online taxis represented between 5.5% to 6% of total urban trips, with Snapp holding a dominant 92% share of this market, up from its previous 85% share in 2020.

South African telecommunications company MTN is the largest foreign investor in Snapp!, with 43% ownership through its local joint venture MTN-Irancell, the second largest mobile network operator in the Islamic Republic by number of subscribers.